Remember back to when you played as a child: talking into your wristwatch communicator Knight Rider style. Now these fantasies have been realized in the new wearable computing innovation.
A torrent of new smart watches from small startup companies, including Pebble and MegaWatch, hit the market in 2013, and big companies have arrived as well: Sony, Samsung, LG, and Qualcomm all offer smart watches. Rumor has it that Apple will be joining the crowd later this year. And Google recently launched a new operating system, called Android Wear, that’s designed specifically for wearable-technology devices. LG, Samsung, and Motorola, among others, are making smart watches that run on this new OS.
But, are mainstream consumers ready for smart watches? According to a Parks Associates survey released in June of this year, just 4 percent of U.S. broadband households say they are very likely to purchase a smart watch in the next 12 months.
Most of the watches on the market today are what you might call “fashionably challenged” – they simply aren’t attractive enough to entice the masses. Moreover, Buzzfeed reports that lefties have been left out of the design, with humorous revisions to the current models proposed.
Motorola has bucked this trend, and has gone high class with a stainless steel casing and Horween leather bands, bringing a level of style other leather and cheaper metal options the other manufacturers had yet to try.
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Siobhan R.// SMC Editor